Salesforce

salesforce.com
Enterprise legacy
PhotographicLight modeIllustration-led
landing
salesforce.com
Salesforce desktop screenshot

Design Analysis

The enterprise homepage that hides the product behind a buzzword. "Agentic" repeated 27 times is the symptom; the cause is having no single user the page is talking to.

More Enterprise legacy SaaS

Workday website screenshot
2 / 5

Workday

The flagship case study in "enterprise marketing site that buries its own product". The Sana-branded hero is the most observable defect: a buzzword product name with no UI in sight. Cookie overlay blocking videos is a Day-1 fix that hasn't shipped.

ADP website screenshot
2 / 5

ADP

A live museum of pre-PLG enterprise marketing: form as hero, modals on entry, vendor-trophy parade and product-brand soup. Every CRISP dimension fails in a different way.

SAP SuccessFactors website screenshot
2 / 5

SAP SuccessFactors

The product name as the headline is the canonical "we wrote this for ourselves" defect. The Gartner disclaimer in body copy is the cherry.

Oracle HCM Cloud website screenshot
2 / 5

Oracle HCM Cloud

Brand-stacking as a strategy fails when readers can't tell which Oracle thing they're meant to want. The competitor-comparison links on the homepage are the most telling tell.