About SaasCrisp

A design intelligence database for SaaS builders, designers, marketers, and founders who want to understand what great SaaS design actually looks like - and why it works.

What is SaasCrisp?

SaasCrisp is a curated gallery of SaaS websites, scored and annotated using the CRISP design framework. Every entry includes a full breakdown of the site's design across five dimensions, with expert commentary on what works and what doesn't.

It's not a mood board. It's not a screenshot collection. It's a systematic analysis tool that helps you benchmark your own design and learn from the best (and worst) in the industry.

The CRISP Framework

CRISP is a five-dimension design evaluation framework built specifically for SaaS websites. Each dimension targets a distinct axis of quality.

C

Contextual

Does the design communicate what the product does and who it is for, immediately and without ambiguity?

R

Responsive

Does the design adapt gracefully across all screen sizes and contexts?

I

Intelligent

Does the design show evidence of smart UX decisions - logical hierarchy, friction reduction, and clear flows?

S

Seamless

Is the visual execution polished? Do the micro-interactions, spacing, and typography feel intentional?

P

Powerful

Does the design convey credibility, trust, and confidence in the product?

Sites are scored 1-5 overall, with individual verdicts per dimension. A score of 5 means the site passes all five dimensions. A score of 1 means it fails most of them.

The CRISP framework was built by FlowConverts. Run a free audit on your own site at app.getcrisp.design.

Who built this?

SaasCrisp was built by Laith Wallace, founder of FlowConverts - a conversion-focused web design agency for SaaS companies.

FlowConverts helps SaaS companies turn their websites into conversion machines through data-driven design. SaasCrisp is the public face of that work - a way to share the knowledge and build a community around great SaaS design.

FlowConverts.com → LinkedIn →

How to use SaasCrisp

  • Browse by industry to see how competitors design their sites
  • Filter by CRISP score to find the best-in-class examples
  • Explore by page type to improve your landing page, pricing page, or docs
  • Filter by design style for creative direction
  • Submit a site you think deserves a review