Recently Added
The latest SaaS websites scored and annotated with the CRISP design framework. Updated regularly.
50 sites scored and annotated
Stripe
The reference standard. Animated gradient header still loads in under a second and the product split between Payments, Billing, Connect is the cleanest cross-sell pattern in B2B SaaS. Every section opens with an outcome, not a feature.
Linear
The site every B2B SaaS now copies. The aesthetic has become so dominant that LogRocket's UX blog documents it under the explicit term "linear design". Still the gold standard for ICP-specific restraint.
Vercel
A developer-tools masterclass: the marketing site behaves like the product. The product screenshot above the fold is a live preview deploy of the marketing site itself.
Resend
The clearest "show, don't tell" landing page in the dev-tool category. The hero replaces marketing copy with the exact snippet a developer pastes into their app.
Supabase
The most disciplined version of the Linear aesthetic in infra. Hero animation is the actual product's query playground, recorded live.
Mercury
Recognisable without a logo. Mercury's custom typeface and restrained navy palette make it look like nothing else in fintech. Per Themasterly's 2026 fintech design analysis, "Mercury's dark palette and custom typeface are recognizable without a logo."
Ramp
Per Themasterly's fintech design framework analysis, "Ramp chose savings" as its single hero metric. The animated savings counter is the homepage's spine; every section underneath ladders into it.
Brex
Strong global-enterprise positioning, but the homepage tries to do too much. Custom roles, policy engine, travel and bill pay competing for the same screen reads more like an internal release-notes page than a story.
Plaid
Quantifies everything - "12,000 banks" plus product-specific conversion figures from Layer customers - which is the trust currency a payments-API buyer needs. Network diagrams sit one click below the hero, where they belong.
Notion
The hardest story to tell in SaaS - workspace, wiki, database, AI - and Notion tells it with one scroll. The legible feature grid is the antidote to the everything-app trap.
Figma
Figma's homepage actually runs Figma. The interactive multi-cursor demo above the fold makes the product's collaborative personality unmistakable.
Webflow
A model of audience splitting - designer, marketer and enterprise journeys diverge in the nav and never re-tangle. Page weight is the only friction.
Framer
The most aggressive "the marketing site is the product" execution. Hover any element and the Framer editor chrome appears around it.
Raycast
A masterclass in showing software the way it actually feels. The cmd-bar hero captures the product's value in one keystroke.
Cursor
Cursor's homepage shows real code in a real editor, not a glossy gradient. That choice is the single biggest differentiator from every other AI-IDE marketing site.
Anthropic
The most editorial, least gradient-y website in AI. The cream palette and serif headlines make Anthropic look like a publisher, which suits the safety-first brand.
OpenAI
Cleaner than Google's AI sites and more accessible than Anthropic's, though the homepage struggles to choose between consumer ChatGPT and developer API messaging on any given week.
Perplexity
A "product as marketing" pattern: visitors can search Perplexity from the homepage. That's the only AI site where the conversion event happens before the sign-up.
PostHog
The transparent, irreverent counterweight to Amplitude's enterprise voice. Hand-drawn hedgehog and a published company handbook give PostHog a brand identity no other analytics tool has.
Amplitude
Still the canonical enterprise analytics homepage. Charts above the fold communicate the product instantly to a data-literate buyer, though the multi-product expansion has started to crowd the hero.
Mixpanel
A polished, slightly safer cousin of Amplitude. The illustration-heavy approach feels more PM-friendly and less data-team-coded.
Klaviyo
The clearest example of ICP-specific positioning beating generic "marketing platform" pitches. Klaviyo refuses to compete on B2B SaaS turf and the homepage commits to that choice.
Showing 24 of 50 sites
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