Illustration-led SaaS Design

SaaS websites with illustration-led design. Browse examples scored using the CRISP framework.

13 sites scored and annotated

NEW

5 / 5

Miro

Visual collaboration platform with a landing page that matches the product's creative energy. Miro's illustration-forward aesthetic communicates collaboration playfulness without sacrificing enterprise credibility.

2 / 5

Oracle HCM Cloud

Brand-stacking as a strategy fails when readers can't tell which Oracle thing they're meant to want. The competitor-comparison links on the homepage are the most telling tell.

2 / 5

Salesforce

The enterprise homepage that hides the product behind a buzzword. "Agentic" repeated 27 times is the symptom; the cause is having no single user the page is talking to.

4 / 5

Arc

A "vibes-first" marketing site that's the inverse of the conversion-engineered SaaS norm. Works because the product is a consumer-feeling tool, not B2B.

3 / 5

HubSpot

Pioneered the inbound-marketing SaaS look but the homepage has accumulated complexity faster than it's been simplified. Six Hubs on one hero is too many.

4 / 5

Headspace

Best-in-class consumer SaaS site that also sells to enterprise without ruining either story. The illustration style is the brand.

4 / 5

Calendly

The longest-standing example of "simple SaaS, simple site". The illustrated calendar hero is dated against Linear-era peers but still highly legible.

4 / 5

Snyk

Snyk's design vocabulary - purple, code-first, developer-friendly - still anchors the security category, though the AI rebrand is mid-execution.

4 / 5

Gusto

A consumer-grade HR product on a consumer-grade marketing site. Calm, human and visibly different from the enterprise HCM herd.

4 / 5

Mixpanel

A polished, slightly safer cousin of Amplitude. The illustration-heavy approach feels more PM-friendly and less data-team-coded.

5 / 5

PostHog

The transparent, irreverent counterweight to Amplitude's enterprise voice. Hand-drawn hedgehog and a published company handbook give PostHog a brand identity no other analytics tool has.

4 / 5

Webflow

A model of audience splitting - designer, marketer and enterprise journeys diverge in the nav and never re-tangle. Page weight is the only friction.

5 / 5

Notion

The hardest story to tell in SaaS - workspace, wiki, database, AI - and Notion tells it with one scroll. The legible feature grid is the antidote to the everything-app trap.

All 13 sites shown

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