Klaviyo
klaviyo.comDesign Analysis
The clearest example of ICP-specific positioning beating generic "marketing platform" pitches. Klaviyo refuses to compete on B2B SaaS turf and the homepage commits to that choice.
The clearest example of ICP-specific positioning beating generic "marketing platform" pitches. Klaviyo refuses to compete on B2B SaaS turf and the homepage commits to that choice.