Recently Added
The latest SaaS websites scored and annotated with the CRISP design framework. Updated regularly.
50 sites scored and annotated
Stripe
The reference standard. Animated gradient header still loads in under a second and the product split between Payments, Billing, Connect is the cleanest cross-sell pattern in B2B SaaS. Every section opens with an outcome, not a feature.
Linear
The site every B2B SaaS now copies. The aesthetic has become so dominant that LogRocket's UX blog documents it under the explicit term "linear design". Still the gold standard for ICP-specific restraint.
Vercel
A developer-tools masterclass: the marketing site behaves like the product. The product screenshot above the fold is a live preview deploy of the marketing site itself.
Resend
The clearest "show, don't tell" landing page in the dev-tool category. The hero replaces marketing copy with the exact snippet a developer pastes into their app.
Supabase
The most disciplined version of the Linear aesthetic in infra. Hero animation is the actual product's query playground, recorded live.
Mercury
Recognisable without a logo. Mercury's custom typeface and restrained navy palette make it look like nothing else in fintech. Per Themasterly's 2026 fintech design analysis, "Mercury's dark palette and custom typeface are recognizable without a logo."
Ramp
Per Themasterly's fintech design framework analysis, "Ramp chose savings" as its single hero metric. The animated savings counter is the homepage's spine; every section underneath ladders into it.
Brex
Strong global-enterprise positioning, but the homepage tries to do too much. Custom roles, policy engine, travel and bill pay competing for the same screen reads more like an internal release-notes page than a story.
Plaid
Quantifies everything - "12,000 banks" plus product-specific conversion figures from Layer customers - which is the trust currency a payments-API buyer needs. Network diagrams sit one click below the hero, where they belong.
Notion
The hardest story to tell in SaaS - workspace, wiki, database, AI - and Notion tells it with one scroll. The legible feature grid is the antidote to the everything-app trap.
Figma
Figma's homepage actually runs Figma. The interactive multi-cursor demo above the fold makes the product's collaborative personality unmistakable.
Webflow
A model of audience splitting - designer, marketer and enterprise journeys diverge in the nav and never re-tangle. Page weight is the only friction.
Framer
The most aggressive "the marketing site is the product" execution. Hover any element and the Framer editor chrome appears around it.
Raycast
A masterclass in showing software the way it actually feels. The cmd-bar hero captures the product's value in one keystroke.
Cursor
Cursor's homepage shows real code in a real editor, not a glossy gradient. That choice is the single biggest differentiator from every other AI-IDE marketing site.
Anthropic
The most editorial, least gradient-y website in AI. The cream palette and serif headlines make Anthropic look like a publisher, which suits the safety-first brand.
OpenAI
Cleaner than Google's AI sites and more accessible than Anthropic's, though the homepage struggles to choose between consumer ChatGPT and developer API messaging on any given week.
Perplexity
A "product as marketing" pattern: visitors can search Perplexity from the homepage. That's the only AI site where the conversion event happens before the sign-up.
PostHog
The transparent, irreverent counterweight to Amplitude's enterprise voice. Hand-drawn hedgehog and a published company handbook give PostHog a brand identity no other analytics tool has.
Amplitude
Still the canonical enterprise analytics homepage. Charts above the fold communicate the product instantly to a data-literate buyer, though the multi-product expansion has started to crowd the hero.
Mixpanel
A polished, slightly safer cousin of Amplitude. The illustration-heavy approach feels more PM-friendly and less data-team-coded.
Klaviyo
The clearest example of ICP-specific positioning beating generic "marketing platform" pitches. Klaviyo refuses to compete on B2B SaaS turf and the homepage commits to that choice.
Gusto
A consumer-grade HR product on a consumer-grade marketing site. Calm, human and visibly different from the enterprise HCM herd.
Deel
Big, confident, photographic - exactly the visual register a global mobility buyer wants. The country picker as a marketing device is a small but smart touch.
Rippling
Rippling's value prop - onboard a hire, provision their laptop, run payroll in one place - is hard to communicate, and the homepage almost succeeds. The product mosaic gets dense quickly.
Snyk
Snyk's design vocabulary - purple, code-first, developer-friendly - still anchors the security category, though the AI rebrand is mid-execution.
1Password
Calm, photographic, anti-fearmonger. Most security sites trade on threat anxiety; 1Password sells competence.
Okta
Polished enterprise feel, but the hero carousel and customer-logo-heavy strategy date it. Sits between modern fintech polish and legacy enterprise convention.
Cloudflare
Cloudflare manages to keep a 30-product portfolio legible by grouping aggressively. The orange remains category-defining.
Datadog
Datadog's homepage is functionally a product catalogue - appropriate for the buyer, but heavier than ideal for new visitors.
Snowflake
Solid enterprise polish but increasingly buzzword-heavy. The AI rebrand has crowded the previously clean product story.
Calendly
The longest-standing example of "simple SaaS, simple site". The illustrated calendar hero is dated against Linear-era peers but still highly legible.
Headspace
Best-in-class consumer SaaS site that also sells to enterprise without ruining either story. The illustration style is the brand.
Coursera
Trying to be three businesses on one homepage (B2C learners, B2B L&D, university partners). The course-card pattern works but the hero never decides who it's selling to.
Shopify
Bold, photographic and merchant-led. The lifestyle imagery is the brand differentiator from generic SaaS.
HubSpot
Pioneered the inbound-marketing SaaS look but the homepage has accumulated complexity faster than it's been simplified. Six Hubs on one hero is too many.
Loops
Among the strongest "linear-design"-inspired sites in marketing tech. Manages to feel like Resend for non-developers.
Arc
A "vibes-first" marketing site that's the inverse of the conversion-engineered SaaS norm. Works because the product is a consumer-feeling tool, not B2B.
Replit
Replit's site has the same playful, multicoloured personality as the product. Less polished than Cursor but more distinctive.
Workday
The flagship case study in "enterprise marketing site that buries its own product". The Sana-branded hero is the most observable defect: a buzzword product name with no UI in sight. Cookie overlay blocking videos is a Day-1 fix that hasn't shipped.
ADP
A live museum of pre-PLG enterprise marketing: form as hero, modals on entry, vendor-trophy parade and product-brand soup. Every CRISP dimension fails in a different way.
Salesforce
The enterprise homepage that hides the product behind a buzzword. "Agentic" repeated 27 times is the symptom; the cause is having no single user the page is talking to.
SAP SuccessFactors
The product name as the headline is the canonical "we wrote this for ourselves" defect. The Gartner disclaimer in body copy is the cherry.
Oracle HCM Cloud
Brand-stacking as a strategy fails when readers can't tell which Oracle thing they're meant to want. The competitor-comparison links on the homepage are the most telling tell.
NetSuite
Lowest-scoring site in the gallery. A live, observable rendering bug ("Used by plus customers") plus .shtml URLs plus duplicated CTA blocks is a complete CRISP failure.
Showing 48 of 50 sites
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